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Persuasion

Author : Jane Austen
ISBN : 1906251037
Genre : Courtship
File Size : 38. 12 MB
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Anne Elliott, the overlooked middle daughter of the spendthrift Sir Walter Elliott, remains unmarried as she approaches her late 20s, and is therefore considered to be a spinster. But when her passions for Frederick Wentworth are rekindled, Anne finds that she now has a rival for his affection.

Persuasion

Author : Jane Austen
ISBN : 9781849436472
Genre : Drama
File Size : 73. 42 MB
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Anne Elliot fell deeply in love with a handsome young naval officer, Frederick Wentworth, at the age of nineteen. But because he had neither fortune nor rank to recommend him, Anne’s mentor and friend, Lady Russell, persuaded her to break off the engagement. Eight years later, Anne has lived to regret her decision. She never stopped loving Frederick – and when he returns from sea a Captain, she can only watch as every eligible young woman falls at his feet. Can the pair rekindle a love that was lost but not forgotten? This new adaptation was commissioned and first produced by Salisbury Playhouse in 2011.

Persuasion

Author : Jane Austen
ISBN : 1419141031
Genre : Fiction
File Size : 66. 52 MB
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This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Persuasion

Author : Robert N. Bostrom
ISBN : IND:39000001684955
Genre : Persuasion (Psychology)
File Size : 57. 21 MB
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Reformation And The Culture Of Persuasion

Author : Andrew Pettegree
ISBN : 0521602645
Genre : History
File Size : 59. 6 MB
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A groundbreaking new history of the process of religious conversion during the European Reformation.

Persuasion

Author : Jane Austen
ISBN : OXFORD:400246126
Genre : Books and reading
File Size : 56. 63 MB
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Persuasion In Advertising

Author : John O'Shaughnessy
ISBN : 0415322235
Genre : Business & Economics
File Size : 71. 7 MB
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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Propaganda Persuasion

Author : Garth S. Jowett
ISBN : 9781483323527
Genre : Language Arts & Disciplines
File Size : 34. 9 MB
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Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

Power And Persuasion In Late Antiquity

Author : Peter Brown
ISBN : 0299133443
Genre : History
File Size : 72. 23 MB
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Peter Brown, perhaps the greatest living authority on Mediterranean civilization in late antiquity, traces the growing power of Christian bishops as they wrested influence from philosophers, who had traditionally advised the rulers of Graeco-Roman society. In the new "Christian empire," the ancient bonds of citizen to citizen and of each city to its benefactors were replaced by a common Christianity and common loyalty to a distant, Christian autocrat. This transformation of the Roman empire from an ancient to a medieval society, he argues, is among the most far-reaching consequences of the rise of Christianity.

Persuasion In Society

Author : Jean G. Jones
ISBN : 9781317578116
Genre : Language Arts & Disciplines
File Size : 82. 86 MB
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Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.

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